Set Up a Store for Selling Books and Stationery Products Online - Get.Grahak. Blog
Books have been remaining a marketable product for centuries. Besides that Stationery products are also evergreen. They find a place in every kind of office and home. So, there is always a large market demand for stationery items. Apart from this, it is one of the most in-demand products online.
Indian stationery market is rapidly growing markets with rising of education industry and interest of expenditure on education. Increasing expenditures of Indian government on the educational sectors and support for new start-ups has significantly raised the demand for stationary products for schools and offices.
Stationery item Types for both online and Offline Selling
Pros & Cons of Stationery Business
Topic
Pros
Cons
Lower Startup Cost
Stationery business requires lower startup costs than other businesses. It usually ranges between $2,000 to $15,000.
As the stationery business has fewer expenses, it has a crowded space. So, it’s advisable to do your market research properly before investing in it.
Physical Store require
You don’t need to rent a store as you can start it from your home just by building a website.
Physical store helps your customers to choose their desire items as per their connivence.
Supplier
If you Start your business online or offline in both cases, you need a perfect supplier who deliver books and stationery goods at genuine and high-quality rate.
Finding the right supplier who provides the right product at the right time has always been a challenging thing. So, make sure to partner with a reliable supplier.
Customized Product
There’s always a demand for personalized stationery products. Additionally, school and college students will always be there no matter what, so it’s a scalable business.
Handling with lots of SKU is a very difficult as each customer require some unique product as per their demand and desire so Sometimes inventory management with such huge category is very challenging with the seller.
Pros And Cons of Books and Stationary Business
Total Addressable Growth of Books and Stationary Products
Global Growth
Book: The global books market size was valued at USD 138.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 1.9% from 2022 to 2030. the impact of COVID-19 has not appeared fatal for the bookselling business around the world. People are buying books and will continue to do so definitely. At the same time, the book market is transforming to have a different balance between physical copies and e-books nowadays.
Stationary Product Market Worldwide Credit – Grand View Research
Stationery The global stationery products market size to be valued at USD 128.5 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% during the forecast period.
India Stationery market holds tremendous growth potential as the country has nearly 22-24 crore students studying and requiring notebooks and other stationery materials. India stationery market revenues are projected to grow at a CAGR of 10.5% during 2018-24.
Stationary Market in India Credit- 6Wresearch
Reasons of the Growth of Indian Books and Stationery Industry
Increase of Education industry
Trend of reading eBooks and audio books
Demand for Eco-friendly Stationery
Rising Penetration of Online Retailers
Rising Focus on Design
Growing Popularity of Multi-purpose Items
End Users of Books and Stationery
Education Industry Schools and Colleges
Art Craft handmade Manufacturers
Consumers for Personal Use
School Stationery Items Online Selling
Benefits Of Selling Books and Stationery Online and Offline
Benefits
Online
Offline
Store Requirements
In Online selling no Store is require displaying your Products You can develop your own website and App
Offline Store is your main selling hub as your Products will sell through your Face value and reputation.
24*7 Order Timming
Order Timming Online Order place service available 24*7 so its beneficial for the consumer
Books and Stationary Store usually does not open 24*7 but the purchase timing is fixed for such type of products.
Offers and Discounts
Online Business sellers can offer a lot of discounts and coupons for books and can sell stationery products in a huge profit margin as this product does not have any standard product price so seller can show as per their profit margin.
Offline store cant offers huge discounts as their cost management is little bit high than online store like room rents electricity and bulk purchase.
Delivery rescheduling
Books and Stationery items are generally purchased into short notice time so online buyers can’t wait for their products if that product or book is showing long delivery times.
Offline Store Never face such issues as delivery timing is 0 for the books or Stationery so most of the cases buyers prefer to buy craft items or books via physical visit.
Customer Service
You can respond to inquiries, conduct sales webinars, and address client issues via the internet without investing any time. You can point customers to a video, product specification document, or FAQ (commonly asked questions) section once, and you can do so for years. You’ll not only save time, but you’ll also deliver superior service.
Branding of Offline Store is mostly based on the behavior of seller so If your seller is very good and interactive with their customer so offline business can also become a brand or popular store.
Benefits of Online and Offline Selling of Books and Stationery Products
Top Players of Books and Stationery Business
Stationery Brands Global
Staedtler
Faber-Castell
Maped
Schwan-Stabilo
Sakura Color Products Corporation
Typo
Crane Currency
Indian Big Players
Navneet
Apsara
Archies
Cello
Camlin
Classmate
Flair
Kangaroo
Indian Players in Stationery Business
Blue Rose Publishers
Dobble
How to get your business online
Staring Books and Stationary business online is a very Profitable and Growing idea. some necessary steps you should take and follow before starting your business online.
Come with a Proper Business Plan
Select Your Niche
Select your Supplier or Manufacturer
Create an online Platform for selling your Products
Select Your Delivery Partner for Hassle Free Delivery
Platforms providing solutions to get Online.
Selling products online are not as difficult as it used to be. There is a lot of variety of ecommerce platforms and tools which will help you build an online beauty supply store at a lower cost.
-> Build From Scratch: Complex, expensive and time-consuming option. They choose it if they want to create a unique online store. In that case you can change the design or add new functions. Usually, marketplaces are built from scratch developed from outsourced technical partners.
-> SaaS based model: – You can start selling your products and services by creating an online store for FREE or a nominal monthly or annual cost with Premium features such as WhatsApp Store, Mobile Application, POS System, Store Analytics Customer Wallet etc. You just need to customize it a little and start adding product categories.
Ecommerce Platforms that help you creating your own online store
There are few companies which help you out in the same on SaaS based model:
GetGrahak
Bikayi
Digital Showroom
Dukan
Must have feature in your Online Store
Staff accounts Management
PWA
POS
Store Analytics
Push Notification
Online Payments
Footer Navigation
Email Notification
SMS Gateway
Product Videos
Product Reviews
Generous Return Policy
FAQ For Products
Order tracking
WhatsApp feature
Social media integration
Chatbots
Coupon Codes
Product Availability Filters
Loyalty Program
Build Your Proper Marketing Strategy for selling your Products online.
GetGrahak is a trending Platform, now You can Build Your Own DIY Online Books and Stationery Selling Store in few minutes with GetGrahak. Don’t wait anymore, you can Take 7 days Free trial and try this Platform to get a hassle-free business experience.
It had been more than 4 years of service in the IT Industry, I look into the sales and marketing aspects of business, I am passionate about client growth, and love to write on how to articles
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