Fastest Growing eCommerce Category in 2022

After The Pandemic Outbreak Consumer shopping preferences has been Changed and what retailers can expect in terms of web sales growth has been Precise. Ecommerce offers business a whole range of opportunities, as marketing opportunities to increase your products ranges to generating more sales. 

Due to digitization in every segment and industry globally, people are prone to smartphones and smart appliances. Despite inflation and price increases for FMCG Products like fuel and groceries, which left shoppers with less to spend on other things, But We need to Understand that by focusing on a specific niche, ecommerce businesses can rapidly scale because of the unique product they offer, focusing on a specific gap in the market.

What is eCommerce Niche?

An ecommerce niche is a unique segment or offering within any given market which can include anything from nutritional items designed around a health trend, to eco-friendly products.  E-commerce is a much more feasible option for many merchants who start their business at a much later pace and do not have to worry about retail shops and contracts. 

Listed below are some popular e-commerce categories that contribute to the fastest growth in our economy. 

Why your eCommerce business needs a niche?

• If Sellers are confident about the Specific niche it’s very easy differentiate their product and brand, so customers are more likely to find your product and make a purchase. 
• An ecommerce niche helps genuine customers understand what your business offers. Most likely, customers are searching online for a product like yours that exactly fulfil their needs.
• Having an ecommerce niche means you can spend less on storing and managing inventory because you’re only selling specific products rather than hundreds of SKUs (stock keeping units).
• An ecommerce Category helps to limit the number of competitors that can attract and retain more of your customers. While it can be tough to create unique products that stand out against the competition, your long-term success can be improved by focusing on a niche and becoming the industry expert in what you sell.

1. Experiences and services

The experiences and services industry is a very Popular and the fastest growing niche in ecommerce. It includes businesses like Airbnb (a platform for short-term rentals of apartments), Uber (a ride-sharing service), Zomato (a food delivery app) and TaskRabbit (on-demand errands).

Experiences and services include anything that can be delivered online, such as: tours, classes, guided adventures, personal training sessions and more.

2. Beauty products

The cosmetics and skincare industry is one of the most rapidly growing ecommerce verticals. It not only includes Women’s essentials but also vegan beauty products.

There are always new brands popping up.  Cosmetics and skincare tend to be very personal and must fit the specific needs of the individual, which makes this market full of small niches to launch into.

3. Health supplements

Supplementary Products like Meal replacement shakes and powders have become in limelight because they are  healthy and considered as  a quick meal replacement, quick Preparation. In their busy schedule people don’t have enough time to cook meals every day. Meal replacements are also a great solution for those who actively exercise and use meal replacements for their post-workout routine.

 4. Electronics Gadgets, Mobile Phones and Tablets

During the Pandemic Lockdown Whether your customer stays home, goes to the office, or simply just walks around – the Internet of Things (IoF) is hard to escape. We are tremendously surrounded by electronics gadgets like phones, watches, or from speakers to tablets.

Online streaming platforms have become extremely popular and subscriptions have seen a sharp rise. As an eCommerce business, selling electronics could definitely turn profitable. Use shipping services that can even help you deliver products in the shortest amount of time.

5. Environment Friendly products

After the Covid Outbreak everyone became more conscious of how products affect their bodies and the environment. Products like metal straws, bamboo toothbrushes, reusable feminine products, and biodegradable plastic bags are becoming increasingly popular ecommerce niches. Many new and existing ecommerce brands are beginning to highlight how their products — and their eco-friendly packaging — are good for individuals and the earth. 

6. Home office equipment

After the onset of COVID-19 and the following lockdowns, many people were fortunate enough to have remote work. This led to a sharp increase in demand for home office equipment that has remained high. The right niche products here would cater to making remote workers and their home offices more comfortable and functional.

7. Books

Books as a category are one for the ages. They will never go out of style In your Nearby store you may have limited options or may not get a huge variety. So  buying books online became necessary irrespective of locality. 

Many writers are interested in launching their books on e-commerce Platforms as a ebook or want to sell their books at e-commerce sites that also offer the advantage of exciting discounts. Out of all the fastest-growing categories, Books will continue to be one of the most valuable categories in e-commerce. 

.From fiction stories for kids and teens, to career building books for adults – there is something for everyone. In fact, one of the best-selling Amazon products is the Kindle e-book reader. Books make for great gifts and are widely loved by almost all.

That’s why a lot of eCommerce companies focus their efforts on selling books. With Shopify shipping, you can easily package your books and even print shipping labels to make the process quicker.

8.  Men’s grooming products

Nowadays Ecommerce businesses focused on men’s grooming products aim to make the grooming process even easier for men. They view traditional grooming options as broken or complicated, so their goals are to educate men about how to properly groom themselves and how their tools can help. So, the Use of Men’s Beard Kit, Wellness Kit, Skincare Kit are very popular, and many companies Launch specifically men’s grooming products like THE MAN COMPANY

Apart From these mentioned categories some well popular categories are there like Baby Products: Many Popular Websites sell the baby Products and there are a lot of varieties and offers that you may not find at your local store. Example First Cry. With the latest trend of online shopping, anyone with baby fever will not survive on their savings. Business standard-reports state that the share of baby products online is expected to become $500 million in 2022.

These are the example of some of the fastest growing niches for e-commerce sales. These products are growing popular fast. Its not mandatory to choose your niche from the mentioned only but if you want to be popular with your product and Business niche then you have to spend some time thinking about how you can create something innovative or useful then it could be worth looking into these niches in more detail.